Automotive on Kereso Barat

The Dodge brand under the Chrysler Group manufacturer of Jeep window regulator is planning to downsize its advertising slogan from “Grab Life by the Horns” to simply “Grab Life” in an effort to portray Chrysler’s best-selling marquee as more than just a truck brand, according to a reliable source familiar with the plan.

For the past couple of months, Dodge has rolled out the Avenger midsize sedan, the Caliber hatchback, and the Nitro small SUV, for fear that its not gaining many sales because the brand is so associated with the trucks like the muscular Dodge Ram pickup.

A Chrysler official refused to give his views on the shift, by saying that it is not the policy of the company to discuss future marketing plans. But according to a person that is familiar with the plan has told The Detroit News that new slogan is to be revealed in a series of television ads scheduled to air in the coming weeks. Some dealers have also said that they were aware of the change but requested for their identity to be kept secret.

The new campaign is being developed by BBDO in Detroit. It is not yet sure whether the new marketing approach will attract new buyers but some experts say that it still depends on the execution of the said ad. According John Henke, a marketing professor at Oakland University who follows automotive advertising, “They need something with the same cachet. If they’re going to make a change, it should be a bigger change that should be more apropos.”

The change in slogan is being planned as Dodge car sales are growing with new model rollouts while its truck sales are declining amid volatile gasoline prices. While the Ram remains to be Chrysler’s best-selling single model, it is also one of the oldest designs in the pickup segment. Some of its main rivals such as Ford F-150 and the Chevrolet Silverado have both been redesigned in recent years.

Last March, the Dodge brand sales decline by 4 percent with demand for trucks off by 6.6 percent whereas car sales increase by 3.4 percent. The biggest gains were recorded by the Caliber hatchback, which Dodge’s smallest and most fuel-efficient model increasing by 32 percent while the Charger sedan was able to post a 40.8 percent increase. Ram sales decline by 1.1 percent.

Dodge is also seeking other markets such as women car buyers and younger car buyers. According to Auto Pacific, the marketing and product consulting firm that has offices in California and Southfield, 78 percent of Dodge buyers are men, compared to the industry-wide 65 percent. It was also found out that the median age of Dodge buyers is 53.

The shift in tagline and new ads also come against a backdrop of dealer dissatisfaction with recent Dodge brand commercials which they felt have completely failed to differentiate Dodge models from its other competitors especially when the commercial showed a vehicle flying into midair after getting a jump from a Dodge Nitro.

The President of Wilson Dodge in Flowood, Miss. Doug Wilson is not aware of the plans to change the slogan of the Dodge commercial however he said that if it is true then there’s always some room for improvement in Dodge ads.

A non-executive Chairman of the consulting firm Courland Automotive Practice in Rochester, Vic Doolan said that if Dodge is determined in attracting buyers it has to change the perception of consumers of the brand. He also said that Chrysler needs to let consumers see beyond the manly façade of Dodge and it will take more than just a shift of slogan. “It’s not a marketing exercise,” said Doolan, who headed BMW North America for nine years. “It’s a complete brand exercise.”

Doolan to illustrate his point said that Chrysler can learn from some auto brands like Saturn that have successfully shaped consumers’ thinking and are now famous for their no-haggle dealership experience. Mazda is another brand from which Chrysler can learn a thing or two, Ford has advertise the brand emphasizing on its quality such as sporty and affordable.

To the keen eyes and creative minds of the designers, everything about a vehicle is an invention that is perfect to turn it into a fashionably-laden-featured creation. As such, the front-end part of the vehicle was found to be the most perfect subject of customization or modification. As headlights are conspicuously situated in both sides of the front-end part, these were the first equipments that are subjected for cosmetic applications. Naturally, its functional essence is not sacrificed and was even upgraded more. It was merely transformed from automotive safety-guiding equipments into something to serve as jewelry piece of the vehicle. Not surprisingly, an assortment of headlights emerged in various automotive dealers and specialty shops for different options.

In the past, the pair of headlights installed into the front-end of the vehicles traditionally came into twin identical set. Nowadays, it has become part of the old-fashioned trend of the industry. Everybody can now elect to install a set of headlights that are not identical as long as no automotive law has been violated or the kind of headlights that are chosen would conform to the local automotive law. This is just one of those lovely options that headlights offer for cosmetic enhancement purposes. In order to prevent committing mistakes check with your local authorities. After which, you can check each headlight design and type to ensure you won’t go wrong in picking one.

Various headlights range with choices. You could find in the market with varieties such as LED headlights, directional headlights, HID headlights, Xenon headlights, projector headlights, altezza headlights, and others. All of these choices feature different attributes and offer lovely option to install one into your vehicle. Among the assortment of these choices, Civic headlights are the most popular one because of the obvious advantage it has over other kinds. It is a pair of headlights that comes in choices of attractive colors such as red, blue, chrome, and even black. A projector headlight is also a much better option as it casts beams that cut through the space that allows the driver’s visibility clearer and more solid.

At Ilovebodykits.com, you can find many projector headlights with different options to choose, there is black housing projector headlights, chrome housing projector headlights, dual halo projector headlights, single halo projector headlights, blue lens projector head lights, clear lens projector headlights. Black housing projector headlights have became more popular in the market because the factory headlights are usually made with chrome housing and you can see immediately see the difference in the appearance after the installation.

Due to the safety regulation from Department Of  Transportations (DOT), all head lights, and projector headlights are required to have amber corner lens and the ones are without it will not be street legal and it should only be equipped as “off road use only”.  At ilovebodykits.com, they understand their customer’s need and they are here to help you to enjoy fixing up your everyday ride and remind their customers that safety condition of their vehicle should always be the number 1 consideration.

A suspension lift can be distinguished according to its size and the purpose for its use. There are also two ways to install a suspension lift kit to your vehicle.

In terms of sizes, as with almost everything in this world, there are three varieties of suspension lift size:  small, medium and large. Small suspension lift kits usually comprises of 1.5 inches or fewer. It will grant some clearance and room for vehicles with somewhat larger tires.

Commonly, the proper way in gaining a small suspension lift can be done by means of coil spacers in front and long shackles on the rear. They are relatively inexpensive as well as very easy to install because less complications is involve in attaching them to the car.

Small lifts are great for those who need to watch their budget and it is also the easiest to install. Users of this size also have little to complain regarding complications.

As for the medium suspension lifts, it is capable of almost 2 inches of lift. This size is the best choice for vehicle owners who are looking to gain tire clearance but are not exactly planning to do any off-road riding. Spacer and add-a-leaf lifts is commonly used for this size. Sometimes, their package may also come with the latest shocks.

Most users of medium suspension lifts may notice several changes in the performance and handling of their vehicles upon its installation. Some changes would be good and some could be bad. Users must have strong, even new and tough rear springs. For those planning later modifications on their vehicle, more lift could become difficult to achieve especially if an add-a-leaf kit is preferred since this kind is designed for lifting stock springs.

Now, for large sized suspension lifts, which consists of about 3 – 4 inches of ground clearance, for a much more aggressive vehicle and assurance of great off-road adventures? Commonly, large suspension lift setup comprises of new add-a-leafs, placed in the rear, front coils and even additional new rear springs and front coils. A set of shocks to match are also included in this large kit package.

Obviously, this setup is quite pricey and users have to expect more complications with their vehicles than those with the smaller sizes of lifts. There may also be a dramatic effect on the performance of the vehicle on on-road rides. For off road riding enthusiasts, this size is the best as it transforms their rigs into intimidating machines to take to the wilds and still stand out.

If you are looking into the different types of suspension lift kits, we can give you an introduction of them also in this article. You should be aware of these various types.

They are the following:

•    Spring Over Axle (SPOA) – very popular among rock crawlers looking for the best articulation, the term for up and down wheel travel

•    Shackle Reverse (S/R) – truck lift kits which main purpose of use is to provide smooth rides on mild terrains like deserts, forests, and scenic trails.

•    Coil Suspension – the best match for the world’s best4 wheel drive or 4WD vehicles

•     Lifted Spring – the most common kind of truck lift kit and is used all over the world since the suspension system of the Lifted Spring is easy to install. It is the best choice to use by newbie lifters in the off-road world.

•    Shackle – considered the most affordable among all the other types. This type primarily serves for truck enthusiasts who are interested in replacing their rig with bigger tires but have no intention of doing hardcore off-road driving. This type has been known to have effect on the vehicle’s sway control and steering system.

Every make or model of vehicle can be paired with corresponding lift kits that will support their specifications. Well-known manufacturers are now mass-producing Ford lifts and Dodge Lifts because these are in demand among enthusiasts of said vehicle makes.