Automotive on Kereso Barat

Bayerische Motoren Werke or BMW as it is commonly known the world over is one of the most popular names in the luxury vehicle segment. This German automobile manufacturing company has pleased fans for years ever since it appeared in the automobile industry in 1916. With vehicles as delicate and luxurious as the ones that are a part of the fleet of BMW cars and SUVs you will have to take special care. And when we say special care, we mean going to only select places for your vehicle services or repairs. For those seeking car experts who provide BMW service in Dallas in particular, there are quite a few available. Out of that lot there is one BMW repair and service provider that deserves special mention. European Auto Tech has been offering BMW repair in Dallas for over 18 years and has earned a credible reputation in the market for its quality oriented service.

There are certain reasons why you should choose only the most exclusive places to get your BMW serviced or repaired in. Firstly, your vehicle cost you a fortune and you wouldn’t want to see such an expensive car being not treated the way it should be. Secondly, there are not many who specialise in the luxury car segment and you should only go to those who do. And then of course, you get to know a thing or two about your vehicle as you sit it out with the experts.

As an automobile expert that offers exclusive BMW service in Dallas, European Auto Tech gives full guarantee on all BMW parts and labor with complete BMW factory diagnostic and programming technology. And that’s not the only good thing about it. For those seeking BMW repair in Dallas, it offers towing and Texas inspection services as well. And with the 10% discount on labor for those who walk in for the first time it’s something you wouldn’t want to miss. From simple tune ups to complete servicing you can avail every offer for your BMW that spells pure quality and customer satisfaction and puts all your fears to rest.

Fifteen years ago seeing a cellular phone was quite rare, and in today’s technologically advanced world, just about everyone has a cellular phone. Adults, teenagers, and even children carry around portable models of the telephone.

Through the interesting history of the cellular phone, one can get the picture of how the portable wonder became what it is today.

In 1843, a skilled, analytical chemist named Michael Farady began exhaustive research to find a space that could conduct electricity. He told of his findings, and these advances of 19th century science and technology have had an incalculable effect on the development of today’s cellular phone.

By the year of 1865 a dentist by the name of Dr. Mahlon Loomis became what is thought to be the first person who was able to communicate wirelessly through the atmosphere. Between 1866 and 1873 transmitted telegraphic messages 18 miles between the tops of the Cohocton and Beorse Deer Mountains in Virginia.

Dr. Mahlon Loomis developed a way of transmitting and receiving messages by using Earth’s atmosphere as a conductor. He also launched kites enclosed with copper screens that were linked to the ground with copper wires. He was awarded a $50,000 research grant from Congress to continue his studies.

Then, in the year of 1973, a former general manager from the systems division of Motorola, Dr. Martin Cooper, became who is thought to be the inventor of the first portable handset. Dr. Cooper was also the first person to make a call using a portable cell phone.

In New York, he set up a base station with the first working prototype of a cell phone, the Motorola Dyna-Tac. He and Motorola took this technology to New York to show the public.

Later on, in 1977, the cell phone went public and public testing began. Chicago was the home for the first trials with 2,000 people. After Chicago, there were later trials in Washington, D.C. and Baltimore, and then it spread to Japan in 1979.

Usual technologies changed in 1988 when the CTIA – Cellular Technology Industry Association – was formed to lay out realistic goals for cell phone providers. Research for new applications of development was included.

In 1991 the Telecommunications Industry Association set a new standard with the creation of the TDMA Interim Standard 54.

Cell phones have had quite a long journey. Although there was a great demand for cell phones, it took 37 years for them to become commercially available in the United States.

Wireless service was actually invented almost 50 years ago, so it’s hard to believe that cell phones have only become popular over the past couple of decades. Currently, there are more than 60 million people who own cell phones.

The Dodge brand under the Chrysler Group manufacturer of Jeep window regulator is planning to downsize its advertising slogan from “Grab Life by the Horns” to simply “Grab Life” in an effort to portray Chrysler’s best-selling marquee as more than just a truck brand, according to a reliable source familiar with the plan.

For the past couple of months, Dodge has rolled out the Avenger midsize sedan, the Caliber hatchback, and the Nitro small SUV, for fear that its not gaining many sales because the brand is so associated with the trucks like the muscular Dodge Ram pickup.

A Chrysler official refused to give his views on the shift, by saying that it is not the policy of the company to discuss future marketing plans. But according to a person that is familiar with the plan has told The Detroit News that new slogan is to be revealed in a series of television ads scheduled to air in the coming weeks. Some dealers have also said that they were aware of the change but requested for their identity to be kept secret.

The new campaign is being developed by BBDO in Detroit. It is not yet sure whether the new marketing approach will attract new buyers but some experts say that it still depends on the execution of the said ad. According John Henke, a marketing professor at Oakland University who follows automotive advertising, “They need something with the same cachet. If they’re going to make a change, it should be a bigger change that should be more apropos.”

The change in slogan is being planned as Dodge car sales are growing with new model rollouts while its truck sales are declining amid volatile gasoline prices. While the Ram remains to be Chrysler’s best-selling single model, it is also one of the oldest designs in the pickup segment. Some of its main rivals such as Ford F-150 and the Chevrolet Silverado have both been redesigned in recent years.

Last March, the Dodge brand sales decline by 4 percent with demand for trucks off by 6.6 percent whereas car sales increase by 3.4 percent. The biggest gains were recorded by the Caliber hatchback, which Dodge’s smallest and most fuel-efficient model increasing by 32 percent while the Charger sedan was able to post a 40.8 percent increase. Ram sales decline by 1.1 percent.

Dodge is also seeking other markets such as women car buyers and younger car buyers. According to Auto Pacific, the marketing and product consulting firm that has offices in California and Southfield, 78 percent of Dodge buyers are men, compared to the industry-wide 65 percent. It was also found out that the median age of Dodge buyers is 53.

The shift in tagline and new ads also come against a backdrop of dealer dissatisfaction with recent Dodge brand commercials which they felt have completely failed to differentiate Dodge models from its other competitors especially when the commercial showed a vehicle flying into midair after getting a jump from a Dodge Nitro.

The President of Wilson Dodge in Flowood, Miss. Doug Wilson is not aware of the plans to change the slogan of the Dodge commercial however he said that if it is true then there’s always some room for improvement in Dodge ads.

A non-executive Chairman of the consulting firm Courland Automotive Practice in Rochester, Vic Doolan said that if Dodge is determined in attracting buyers it has to change the perception of consumers of the brand. He also said that Chrysler needs to let consumers see beyond the manly façade of Dodge and it will take more than just a shift of slogan. “It’s not a marketing exercise,” said Doolan, who headed BMW North America for nine years. “It’s a complete brand exercise.”

Doolan to illustrate his point said that Chrysler can learn from some auto brands like Saturn that have successfully shaped consumers’ thinking and are now famous for their no-haggle dealership experience. Mazda is another brand from which Chrysler can learn a thing or two, Ford has advertise the brand emphasizing on its quality such as sporty and affordable.